Application Eligibility and Rules:

The Henry Armstrong Award (the “Contest”) will be administered by MDM Recordings Inc. (“MDM”) and will be run in accordance with these rules (the “Rules”), subject to applicable federal, provincial and municipal laws and regulations. The Rules are subject to change without notice to comply with any federal, provincial and municipal laws, as applicable. All issues and questions concerning the construction, validity, interpretation and enforceability of the Rules or the rights and obligations as between any of the Contestants, Semi-finalists, Finalists, and the Winner (as these terms are defined below) and The Henry Armstrong Award shall be governed by and construed in accordance with the laws of the province of Ontario, including procedural provisions, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.


Subject to the conditions herein, the Contest is open to legal residents of Canada (excluding residents of Quebec) and who are the age of majority or older at time of entry. Both individuals and groups are eligible to participate in the Contest. Contestants are registered subject to proving eligibility, including verification of age and identity by providing a legible copy of a valid form of government-issued photo ID, upon request. Failure to provide the requested documentation may result in disqualification, at MDM’s sole discretion.


By participating in this Contest, Contestants agree to be bound by these Rules and by the decisions of MDM which are final in all matters relating to this Contest and furthermore acknowledge compliance with these Rules. MDM reserves the right to disqualify any Contestant for any reason, including but not limited to inappropriate or disruptive behavior, as determined in the sole and unfettered discretion of MDM. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, agents or representatives of MDM and the persons with whom they are domiciled are not eligible to enter. MDM reserves the right to make the final decision in respect of any and all Contest matters.

In the event that MDM discovers that Contestants are not in fact Indigenous, MDM shall have the right to demand immediate return of the funds paid hereunder. 

General Requirements

  • For the purposes of the Contest, MDM is seeking and will accept submissions that fall into any genre of music (including traditional or contemporary styles of music). 
  • Both bands/musical groups and solo/individual musical artists are eligible to apply. 
  • Contestants must provide the names of all band members at time of registration. 
  • All artists must be Canadian citizens and of Indigenous descent. MDM reserves the right to request proof of citizenship or status card and failure to provide proof by deadline may result in disqualification. The group is deemed by MDM, in its sole discretion, to be Canadian and Indigenous on the basis of:
    • the Canadian member(s) receiving the majority of royalties, touring profits and other proceeds earned by the group; and
    • the Canadian member(s) being the the principal songwriter(s) for the group.
  • Eligible artists must NOT have been previously nominated for a JUNO Award, Polaris Music Prize or a Canadian Country Music Association Award.
  • Eligible artists must be registered SOCAN members. To complete the application visit SOCAN membership for songwriters is free of charge.
  • Eligible artists must have, and actively use, social media accounts including Facebook, Instagram, Twitter and YouTube.
  • Eligible artists must have completed at least ten (10) Live Performances in the last three (3) years. “Live Performances” means live performance engagements where the artist or band was paid a guaranteed fee or percentage of revenue from ticket sales. (Due to pandemic restrictions in 2021 this requirement has been temporarily removed)
  • Eligible artists must provide contact information for two Indigenous community references (ie. Chief or council member or community leader, Elder, local historian, etc.) that recognize your family lineage is linked to a specific Nation. These individuals must be Indigenous. 
  • Eligible artists must be able to tell us about your connection to your community and how your family lineage supports your eligibility in the Indigenous categories.

How to Enter

No purchase necessary.

Starting March 19, 2024 12:01 am EST until Closing at 11:59PM EST on April 26, 2024 (the “Contest Period”), entrants may register as described below (a “Registration”). Registrations that are incomplete will not be accepted. No responsibility is assumed for incorrect or inaccurate information contained in performance material provided as part of the Registration associated with or used in this Contest or by any technical or human error which may occur in the processing of entries to this Contest. MDM shall not be responsible for lost, late, mutilated, illegible, or misdirected entries. MDM is not responsible for typographical errors in the Registration or the Rules and/or the selection of or the announcement of the Semi-finalists, Finalists or Winner. MDM reserves the right, in its sole discretion, to cancel, terminate, modify, delay, or suspend the Contest at any time and for any reason, including but not limited to technical or creative difficulties. Registrations that have been tampered with or altered are void.

To be eligible for the Contest, Contestants must:

  • Be an Indigenous musical artist who has a proven track record in the music industry for at least 36 months prior to application; 
  • Submit an application to this Contest in the form of any medium (written essay, website, video etc.). Creative and unique applications are encouraged. Contestant’s application must clearly detail where Contestants are currently at in their music career, how will Contestants benefit if chosen to receive this award, how Contestants will spend the award and finally will this award elevate the Indigenous arts community as a whole. 
  • Enter the Contest at


One (1) Finalist will be chosen as the winner. The winner will be named The Henry Armstrong Award Recipient for the applicable year and will receive a cash prize of $10,000 CAD, which is to be used for the development of recorded musical content and for musical performances. 

The winner will also receive:

  • One hour consultations with music industry experts in the following areas: record label/management (Mike Denney, MDM Recordings), artist (Don Amero) radio promotion (Dale Peters), media (Red Umbrella PR), digital/social (Sara Franczyk), Indigenous Grants (Laurie Brown), brand partnerships (Tiffany Tse). These consultations are valued at roughly $2500 CAD. 
  • Quarterly check-ins and discussions with Mike Denney and Don Amero for the duration of the year. 


  • Your application to this award can be in the form a written submission or a short video (approx 2 mins), which answer the following questions. The more creative the better!

  1. How will the Henry Armstrong Award benefit and help to progress your career in music? 
  2. What goals would you like to accomplish in your music career over the next 12-24 months?
  3. What ultimately made you decide to pursue a career in music?
  4. Have there been any barriers you’ve faced as an artist? 
  5. Are there any areas of the music industry would you like to learn more about?